The Skittles HolidayPawn Shop
Agency: BBDO
Case overview
This case demonstrates how Skittles was able to create one of Canada's most successful holiday programs with a fraction of the budget most brands commit to the holiday season – and even technically started it the day after Christmas. The holiday season is the most competitive, costly and crowded time of year for both brands and consumers in Canada. The Skittles Holiday Pawn Shop not only broke through all this seasonal clutter to generate incredible earned media, it helped Skittles sell more at a time of year when the brand usually...