Tetley Green Tea

Tetley was the number one brand in the tea category, but with its brand personality firmly rooted in traditional black tea, it was neither prepared for nor positioned for the change that was sweeping the market.

Tetley Green Tea


Business Results Period (Consecutive Months):

September 2006–March 2008

Start of Advertising/Communication Effort:

September 2006

Base Period for Comparison:

Historical Trends

a) Introduction:

Ah, tea. A pretty sleepy category,...

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