Société de l’assurance automobile du Québec – Road Safety Year

After six years of rising numbers of road accidents in Quebec, and with the estimated cost of unsafe behaviour on the province's roads reaching some $4 billion a year, the government decreed 2007 as Road Safety Year.
Agency: Amalgame Créativité Stratégique

Société de l'assurance automobile du Québec – Road Safety Year

Gold: Category: Events, Seasonal and Short-Term


Business Results Period (Consecutive Months): March–April...

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