| Agency: Amalgame Créativité Stratégique |
Société de l'assurance automobile du Québec – Road Safety Year
Gold: Category: Events, Seasonal and Short-Term
EXECUTIVE SUMMARY
Business Results Period (Consecutive Months): March–April...
Société de l’assurance automobile du Québec – Road Safety Year
After six years of rising numbers of road accidents in Quebec, and with the estimated cost of unsafe behaviour on the province's roads reaching some $4 billion a year, the government decreed 2007 as Road Safety Year.
