| Agency: Bensimon-Byrne |
Molson Canadian Bubba
Advertiser: Molson Breweries of Canada Awards: Best Integrated Program - Gold; Best Launch -Silver
EXECUTIVE SUMMARY
Results Period for the Case: April 02 March 03.
Base Period Used ...
Molson Canadian Bubba
Brands like Molson Canadian are always looking for ways to connect with young male beer drinkers 19-24.With that in mind, Molson launched Bubba in April 2002 – a 5 Litre Mini-Keg.
