Campaign details
Agency: Havas CanadaAdvertiser: Maple Leaf Foods Inc.Category: Launch of New Product/Service
Section I — Case Parameters
Business Results Period (Consecutive Months): April 2017 – July 2017Start of Advertising/Communication Effort: April 17, 2017Base Period as a Benchmark: January – December 2016Geographic Area: Canada (excluding Quebec)Budget for this effort: $200,000 – $500,000
Section IA — Case Overview
Why should this case win in the category (ies) you have entered?
This case demonstrates that as a direct result of Greenfield Natural Meat Co.'s inaugural advertising effort, Greenfield...