Irving World of Taste Coffee Launch

Irving Mainway, which runs convenience stores at petrol stations in Canada, faced a big challenge. It had to convince consumers who buy coffee at specialist coffee shops, that they could get a better brew at their local petrol station.
Agency: Target Marketing & Communications Inc.

Irving 'World of Taste' Coffee

Advertiser: Irving Oil Ltd. Awards: Off to a Good Start - Silver

EXECUTIVE SUMMARY

Results Period for the Case: The 6 months from November 02 through April 03....

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