Agency: JWT |
Benylin – Take a Benylin Day
Silver: Best Insight
EXECUTIVE SUMMARY
Business Results Period (Consecutive Months): October 06 – March 07 (6 months)Start of Advertising/Communication Effort: October 06Base Period for Comparison:2005/2006 (before launch)
Got a cold? If you're like most Canadian workers, you'll drag your sick body out of bed, get yourself to work, and muddle through your day – even though this decision risks infecting your co-workers and compromising your productivity.
Sadly, there is an expectation that you need to be a trooper – using medicine to treat your symptoms and getting on with...