Agency: Leo Burnett | Authors: Memo Maquivar, Fraser Taylor, Rekha Lakra, Johanne Trudeau, Marco Di Buono, David Moore, Laurie Woolley, Ryan Bernal, Dion Aralihalli, Judy John and Morgan Kurcak |
All-Bran Buds
Advertiser: Kellogg Canada Inc. Awards: Off to A Good Start - Silver
EXECUTIVE SUMMARY
Business Results Period (Consecutive Months): August 2004–May 2005.Start of Advertising/Communication Effort: August 16, 2004.Base Period for Comparison: August 2003 – May 2004.
How high is up? That's the question we wanted to answer with an Ontario test for All-Bran Buds – a 1 share brand in the...