Cause and effect

Gone are the days when marketers were able to rely solely on the four Ps - place, promotion, product, and price - to set apart their brands and win loyal customers.

Cause & effect

Thomas Wailgum

Gone are the days when marketers could rely solely on the four Ps - place, promotion, product, and price - to set apart their brands and win loyal customers. In today's climate of corporate social responsibility (CSR),...

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