Castrol: Wellness hitchhikers

Castrol, an oil company, used brand ambassadors in Saudi Arabia to sell its engine lubricant and protect truck drivers from accidents.

Campaign details

Brand: CastrolBrand owner: BPEntrant company: Geometry DubaiIdea creation: Geometry MENA (Invoice), DubaiMarket: United Arab EmiratesSector: Tyres, fuel, accessories, servicesMedia channels: Outdoor, out-of-homeBudget: Up to 500k

Campaign video...