Castrol: Ultimate victory in esports

Castrol, an automotive lubricant brand, launched a music video on YouTube to promote the brand in Vietnam.

Campaign details

Brand: Castrol POWER1 ULTIMATELead Agency: Mindshare VietnamRegion: APAC

Strategy

Objective

Castrol has been overwhelming market leader in the lubricant category in Vietnam for years. With more than 3million new motorbikes hitting the road...