Castrol: Protect the protector

Castrol, an automotive lubricant brand, partnered with Baidu Maps to develop the industry's first ever AI voice collaboration in China.

Campaign details

Brand: CastrolBrand owner: BPEntrant company: Mindshare China, ShanghaiMarket: ChinaSector: Tyres, fuel, accessories, servicesMedia channels: Mobile & apps, Radio & audioBudget: 500k - 1 million

Executive summary

Castrol needed to find...

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