Castrol: Powerful Magnatec unites Vietnam car enthusiasts under Castrol’s flag

Nha Pham, Lan Nguyen, Dai Vo

Castrol, an automotive brand, launched a campaign in Asia to increase penetration in two key cities, maintain brand visibility, and continue to capture audiences by enhancing the brand's meaningfulness.

Campaign details

Brand: Castrol Brand owner: BP Castrol Entrant company: MindshareIdea creation: Mindshare Ho Chi Minh City Market: Vietnam Sector: Tyres, fuel, accessories, services Media channels: Content marketing, Mobile & apps, Word of mouth, Influencers, KOLs, Social media, Online video, Websites & microsites, Livestreaming Budget: Up to 500k

Executive summary

Fostering communities is undoubtedly a powerful approach for Castrol to reach the right target audiences on a large scale with a high ROI. Car communities are where enthusiasts are keen on receiving first-hand information...

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