Castrol: Powerful Magnatec unites Vietnam car enthusiasts under Castrol’s flag
Nha Pham, Lan Nguyen, Dai Vo
Castrol, an automotive brand, launched a campaign in Asia to increase penetration in two key cities, maintain brand visibility, and continue to capture audiences by enhancing the brand's meaningfulness.
Campaign details
Brand: Castrol Brand owner: BP Castrol Entrant company: MindshareIdea creation: Mindshare Ho Chi Minh City Market: Vietnam Sector: Tyres, fuel, accessories, services Media channels:Content marketing, Mobile & apps, Word of mouth, Influencers,...
