Campaign details
Brand: Castrol Brand owner: BP Castrol Entrant company: MindshareIdea creation: Mindshare Ho Chi Minh City Market: Vietnam Sector: Tyres, fuel, accessories, services Media channels: Content marketing, Mobile & apps, Word of mouth, Influencers, KOLs, Social media, Online video, Websites & microsites, Livestreaming Budget: Up to 500k
Executive summary
Fostering communities is undoubtedly a powerful approach for Castrol to reach the right target audiences on a large scale with a high ROI. Car communities are where enthusiasts are keen on receiving first-hand information...