Castrol POWER1: Live life exhilerated

Motor oil, Castrol, targeted Gen Z's passion for rap music with a music video to boost sales and distribution in Vietnam.

Campaign details

Brand: Castrol POWER1Brand owner: BP CastrolLead agency: Mindshare VietnamContributing agency: Ogilvy VietnamCountry: VietnamIndustries: Tyres, fuel, accessories, servicesMedia channels:Content marketing, Livestreaming, Online display, Online...