Castrol Magnatec: #StopCarAbuse

Car oil brand Castrol increased reach and engagement with car-owners in Indonesia via a YouTube, paid social and influencer marketing campaign, #StopCarAbuse.

Campaign details

Brand: Castrol MagnatecBrand owner: BP Agency: M&C SaatchiMarket: IndonesiaSector: Tyres, fuel, accessories, servicesMedia channels: Online video, Other & ambient media, Social mediaBudget: 500k - 1 million

Executive summary

Car lubricants...