Case details
Brand: Castrol
Brand owner: Castrol (Shanghai) Management Co., Ltd.
Main Agency: Shanghai Yusheng Culture Communication Co., Ltd.
Put on the market: Mainland China
Delivery time: May 28, 2020-November 3, 2020
Industry: Lubricants
Media channels: social media, public relations, KOL, offline activities
Budget: 4.5 million
Case summary
The global new crown epidemic and the Sino-US trade war have forced China's manufacturing industry to face digital transformation ahead of schedule. Castrol observed that the market urgently needs a platform-based organization that integrates industry needs and provides resource interoperability to help the...