Campaign details
Brand: Castrol Brand owner: BP Castrol Entrant company: MindshareIdea creation: Mindshare Ho Chi Minh City Market: Vietnam Sector: Tyres, fuel, accessories, services Media channels: Websites & microsites, Word of mouth, Influencers, KOLs, Sponsorship - event, Property, Livestreaming, Virtual & augmented reality Budget: Up to 500k
Executive summary
Castrol continues associating with gaming with a level-up approach to drive stronger connection with youth, the key driver of motorcycle-oil segment, for not only capturing their awareness but also captivating their mind and heart and...