Castrol: In Gaming – An Ultimate Ride to the Next

Nha Pham, Lan Nguyen, Lam Dao

Castrol, an automotive lubricant brand, launched a campaign in Vietnam to increase business growth through enhancing awareness and engagement with Gen Z to win top-of-mind awareness and brand preference, and retain the market-leader position.

Campaign details

Brand: Castrol Brand owner: BP Castrol Entrant company: MindshareIdea creation: Mindshare Ho Chi Minh City Market: Vietnam Sector: Tyres, fuel, accessories, services Media channels:Websites & microsites, Word of mouth, Influencers, KOLs, Sponsorship...

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