Case details
Brand: Castrol
Brand owner: BP China
Main Agency: Mindshare China
Put on the market: Mainland China
Delivery time: November 27, 2019-January 8, 2020
Industry: Lubricants
Media Channel: Navigation APP
Budget: 3.5 million
Case summary
The source of Castrol's business is largely dependent on auto repair shops. Although Castrol has a large number of brand-managed stores, the number is far smaller shops than that of independent auto repair shops. In these independent auto repair shops, Castrol faces huge price competition pressure from other similar brands.
Therefore, the Castrol brand...