Castle Lite: Cold Tracker

Castle Lite, a beer brand, outsold competitors and grew market share by installing trackers in its fridge outlets and advertising to consumers in Tanzania where they could find the coldest beer in real-time.

Campaign video: Castle Lite – Cold Tracker

Credits

Media agency: Promise JohannesburgAccount Manager: Lulu MakheshaArt Director: Jason FieldgateBusiness Unit Director: Ashleigh Van NiekerkCopywriter: Kyle GregorowskiCreative Director: Nic KostourosDesigner:Bonolo...