Castello Global: From Good to Grate - How we transformed a cheese brand by transforming how it talks about taste

Castello, a cheese brand, launched a global campaign to increase relevance and drive a 70% growth in sales by reminding category users of the taste that the cheese delivers.

Campaign details

Brand: Castello Global Agency: Mother London

Summary

Aria's most important mass-premium cheese brand, Castello, was struggling.

Despite its incredibly tasty range of products, it was losing relevance, becoming trapped in low-frequency occasions. As a result, sales were flagging across key markets.

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