Casinò di Venezia – Keep Playing (Italy)
Agency name: AdmCom Client name: Casinò di Venezia Category: Innovative Idea or Concept
BACKGROUND
Casinò di Venezia is one of four casinos in Italy and is located in Venezia, a city that is a major tourist destination. However, of the 20 million tourists visiting the city every year, only 2% know about the Casino.
The Challenge: to make tourists aware of the Casino.
The Opportunity: The huge mass of visitos that Venezia attracts every year, and the unique world reknowned location.
OBJECTIVES
To create awareness of the Casinò...