Cash For Life
EXECUTIVE SUMMARY
The Ontario Lottery & Gaming Corporation (OLGC) is a Crown Agency responsible for developing, managing and promoting lottery games in Ontario since 1975. While there have been many games over the years, prizes have only been awarded one way in a lump sum.
Research showed that lot of players harbored anxiety about the colossal lifestyle change if they won the jackpot. In response, OLGC's launched Cash For Life on January 18, 2000. It was different because the jackpot was $1,000 a week tax free, for life. It used a scratch and win ticket,...