Case Study shows It's Time To Take Action And Cut Clutter

The author reports on an ANA/AAAA report on increasing Television 'clutter'. He tells of a case where ads and non-program content have been cut, resulting in improving TV audience figures.

Case Study Shows It's Time To Take Action and Cut Clutter

Robin Webster ANA

For Advertiser readers who may have missed the most recent ANA/AAAA-commissioned report on clutter in network programming, its results will come as little surprise. Non-program clutter...