Case study: differentiating a brand through direct engagement

In just five years, O2 has become the largest mobile brand in the UK, with over 18 million customers.

Case study: differentiating a brand through direct engagement

Carole Lowe and Jasmine Skee

Five years ago, a new telecoms brand was announced. Today it is the largest mobile brand in the UK, with over 18 million customers. Considering O2's short life, the...

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