Case study: BMW movies – luxury car to movie star
Charles Young and Amy Shea Hall
Fade in: An impossibly handsome man guides his convertible up to a dilapidated house on a deserted street. He exits; his white suit glints in the sun as he surveys the landscape from behind impenetrable sunglasses. In his hand, a metallic attaché case. Members of a SWAT team manoeuvre silently behind a fence. The driver takes out his cell phone and dials. A man's voice answers. The driver says simply 'I'm here.'
The latest Hollywood blockbuster? A prime-time TV drama?
Neither....