Carrefour (Spain) - Un Carro Por Minuto

This brief case study discusses the “One Cart per minute” live hypermarket game, that every minute gave customers the chance to buy whatever they wanted and take it away for free.
  

Carrefour (Spain) – Un Carro Por Minuto

Campaign Title Un Carro Por MinutoBrand CarrefourCategory A10 Retailers & Mail Order, B3 Integrated CampaignMedal GoldAgency Brand Value

SUMMARY

“One Cart per minute” was a live hypermarket...