Carrefour (Spain) – Un Carro Por Minuto
Campaign Title Un Carro Por MinutoBrand CarrefourCategory A10 Retailers & Mail Order, B3 Integrated CampaignMedal GoldAgency Brand Value
SUMMARY
“One Cart per minute” was a live hypermarket...
Carrefour (Spain) - Un Carro Por Minuto
This brief case study discusses the “One Cart per minute” live hypermarket game, that every minute gave customers the chance to buy whatever they wanted and take it away for free.
