Carrefour: Act for good

Carrefour, a retail corporation, launched a global campaign to generate awareness for the transformation at scale, improve long-term brand preference, transform consumer behaviour, and drive a sustainable business impact, improving revenue.

Objectives

Transforming one of the biggest companies into the leader of the food transition worldwide.

This case study shows how a strategic and creative idea - Act for Food - succeeded in repositioning Carrefour from a price war model to a food quality...