Carlsberg Tetley – Calders

Ben Cliffe

Campaign in 1999 by Saatchi & Saatchi to relaunch Calder's Premium Cream Beer. Medium: press.
Agency: Saatchi & SaatchiAuthor: Ben Cliffe

Calder's Premium Cream Beer: 'The Sensual Art of Beer Drinking'

MARKET BACKGROUND

Calder's was launched in 1996 as CarlsbergTetley's competitor in the alluringly titled PNKA ('Premium NitroKeg Ale') sector. The...

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