Carlsberg Tetley – Calders

Campaign in 1999 by Saatchi & Saatchi to relaunch Calder's Premium Cream Beer. Medium: press.
Agency: Saatchi & SaatchiAuthor: Ben Cliffe

Calder's Premium Cream Beer: 'The Sensual Art of Beer Drinking'

MARKET BACKGROUND

Calder's was launched in 1996 as CarlsbergTetley's competitor in the alluringly titled PNKA ('Premium NitroKeg Ale') sector. The...