Carling - A Game of Only Two Halves

Richard Marsham

This paper describes how the Leith Agency worked with Coors beers to develop a Carling campaign encouraging responsible drinking in Scotland.
Agency: The Leith AgencyAuthor: Richard Marsham

Carling - A Game of Only Two Halves

CONTEXT

The issue of 'responsible drinking', or lack of it, has received intense media coverage over the last 18 months, with sensationalist newspaper headlines referring to...

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