Boomers & beyond: misconceptions and misbehaviour
Today's 50-plus consumers are more into rock n' roll than rocking chairs, so why are so many advertisers still using outdated stereotypes in their marketing communications? That's what CARF's Boomers & Beyond seminar held in late February set out to explore with presentations by three experts in the 50-plus demographic. Here are some excerpts:
THE UNTAPPED GOLDMINE: BOOMERS+ AND HOW TO REACH THEM
Joanna Von Felkerzam, Insights Director for Starcom MediaVest Group, Toronto
Joanna Von Felkerzam discussed some of the insights garnered from SMG's proprietary consumer survey, Surveillance fiftyplus. The...