Capitalising on beauty trends in Asia in an era of inflation

Atalia Chua

A Kantar webinar on Asian beauty trends reveals how consumers are satisfying personal demands for their hair and skin care needs in the face of rising global inflation.

Global inflation is infiltrating markets and categories all over the world, with beauty trends in Asia seeing specific consumer responses to this economic pressure. The beauty category is usually relatively free from inflationary pressure and privileged by selective investment behaviours but given the push-pull effect of higher prices and small indulgences, consumers tend to enhance selective investment to best satisfy their personal demands.

At the recent Kantar webinar “Beauty Trends in Asia 2022: Uncover Beauty Shoppers’ Behaviour in the Age of Inflation”, nine APAC countries were studied and over 140,000 individual female and household panellists surveyed for total beauty products,...

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