Canon - It's Playtime

How do you double sales with a brand that lacks mass market appeal and with a middle-of-the-road yet premium-priced product, while your competitor is buying market share by dropping its prices? Canon's EOS 350D, a digital Single-Lens-Reflex camera (SLR) and the 'It's Playtime' campaign were the answer.

Canon – It's Playtime

Brand Name: Canon – It's PlaytimeAdvertiser: CanonAgency: cayenne communications b.v.Prize: SilverCategory: Durables

SUMMARY

How do you double sales with a brand that lacks mass market appeal and with a middle-of-the-road yet premium-priced...