Campaign details
Title: VISIT FLANDERS - MUD SOLDIERBrand: VISIT FLANDERSProduct: FLANDERS FIELDS 14-18Idea: OGILVYCountry: BELGIUM
Objectives
In 2016 the Belgian tourism destination of Flanders Fields experienced a sharp downward trend in visitors and revenue. This campaign was designed to stop this decline in 2017 and reverse it if possible. It had ambitious objectives:
- Awareness: reach 7.8M people, collect 1M video views, 15.000 link clicks.
- Unique Visitors: Stabilise visitors to sites at the 2016 mark of 447.600 with a stretch growth goal of 475.000 (+6%) unique visitors.
- Revenue: Stabilise ticket sales for...