University of Melbourne: Made Possible by Melbourne

University of Melbourne, a public research university, increased awareness of its research contribution by turning Melbourne's Central Business District into an open exhibition.

Advertiser: University of MelbourneBrand: University of MelbourneAgency: McCann MelbourneCountry: Australia

Objectives

Of the 43 universities in Australia, The University of Melbourne is not only the largest research university in the country, but is incredibly, and perhaps surprisingly, the 2nd largest investor of research outside of the CSIRO, the Australian Government's agency for scientific researchi.

Research is not only core to maintaining reputation as a leading research institute and impacting the wider community, but it is also the key driver of every other function of the University.

Research attracts the brightest academic...

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