The New York Times: The Truth Is Hard

The New York Times (NYT), a news publication, increased subscriptions in the US by launching a campaign that showcased its commitment to truthful reporting.

Advertiser: New York Times Brand: New York Times Agency: Droga5 Country: United States

Objectives

A storied institution on the mend after years of disruption

For years, The New York Times's business model had been under threat, with declining ad revenues in a

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