Tecate Beer: Stallone Bax Co-Creation

This case study explains how Tecate, a beer brand owned by Heineken, targeted young men through its sponsorship of boxing and TV and digital ads in Mexico.

Advertiser: Cervecería Cuauhtemoc Moctezuma Heineken México Agency: Nómades Country: Mexico



  • Make the old fashioned and aging sport of boxing the most relevant sports asset in Mexico, and leverage it to boost Tecate equity to achieve market leadership.

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