Advertiser: Taco Bell Brand: Taco Bell Agency: Deutsch LA Country: United States
A. Commercial Objective:
Outperform the Taco Bell limited-time-offer (LTO) sales average by 10%
In 2018, Taco Bell was launching French fries for the first time in America with Nacho Fries — dusted in Mexican spices and dipped in nacho cheese. Coming on the heels of 5% sales growth in 2017, stakeholders had lofty expectations to lap the previous year's record-breaking launch of the Naked Chicken Chalupa.