States United To Prevent Gun Violence (SUPGV): Guns With History - The Gun Shop
Agency: Grey New York
Brand: States United To Prevent Gun Violence (SUPGV)Advertiser: States United To Prevent Gun Violence (SUPGV)Country: USA
Objectives
Our Challenge
Stop gun-buying behavior before it starts
Get first-time gun buyers who want to purchase a firearm for safety to think twice about the protection it brings by highlighting the potential risks and unpredictable outcomes that can result
Overall Objectives
- Publically debunk the myth that guns make people safer
- Get first-time gun buyers to change their minds about purchasing a firearm
Specific...