Spotify: Music for Your World

Spotify, a music streaming service, increased its reach in Canada by creating personalised playlists for Canada's highest streaming neighbourhoods.

Advertiser: SpotifyBrand: SpotifyAgency: In-houseCountry: Canada

Objectives

Our objective was to drive traffic to Spotify and acquire new users by introducing Spotify and driving curiosity among the Canadian public in a way that allowed us to speak about Spotify (vs. speaking only about music): the role we play in connecting people to the music they love, how we could enhance their moments, and directly addressing barriers consumers hold, to allow Spotify to transcend the 'streaming category'.

Core business objectives (May-June)

  1. Increase daily active users and daily registrations by 15% vs. January – April time...

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