Spotify: Wrapped

Spotify, a music streaming service, created personalised playlists to summarise its global customers' year on Spotify in order to increase usage and downloads of the app.

Advertiser: Spotify Brand: Spotify Agency: In house Country: Global

Objectives

In its first several years of rapid expansion, Spotify saw remarkable growth as we introduced our service to millions of music fans across the globe.

The global music industry had seen a 40% drop in revenue between 1999 and 2014. But as Spotify's access model gained traction, that trend began to turn around. In 2015, global recorded music revenues finally grew 3% from the prior year. Things were looking up.

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