Promote Iceland: Honorary Islander - Changing the seasonality of a country

This follow-up to the award-winning "Inspired by Iceland" campaign sought to attract tourists to Iceland during the nation's winter off-season.

Promote Iceland: Honorary Islander - Changing the seasonality of a country

The Brooklyn Brothers London

Advertiser: Promote Iceland Brand: Promote Iceland Country: United Kingdom

Objectives

INSPIRED BY ICELAND: THE BIRTH OF A MOVEMENT

Back In May 2010, the Inspired by Iceland campaign created a movement of Icelanders, tourists and friends of Iceland to help save a country that had been pushed to the brink by the Eyjafjallajökull volcanic explosion.