Advertiser: Parisian Road Safety AuthorityBrand: Parisian Road Safety AuthorityAgency: Serviceplan FranceCountry: France
Objectives
In France, and particularly in Paris and its suburbs, pedestrians are careless when they are crossing the road. Most of them don't realize how dangerous it is to cross at a pedestrian red light until an accident happens. In the past year, ± 4500 persons were injured or killed in the Paris area due to imprudent behavior.
The Parisian Road Safety Authority wanted to raise awareness about the danger of being a careless pedestrian, in order to educate the highest...