NETSCOUT: Lo And Behold

NETSCOUT, an application and network performance management products provider, increased sales by creating a campaign that quickly developed into a full-length documentary, screened across important US film festivals.

Advertiser: NetscoutBrand:NetscoutAgency: Pereira & O'DellCountry: United States

Objectives

This was an idea created by an agency for a formerly boring B2B client, turned into a movie, screened in USA's most prestigious film festival (Sundance), sold to a distribution company for more than the production costs, used to frame every contact point and sales meeting after that. best new-business tool the client ever had.

Because of its importance, internet security is still a decision being made by IT professionals, upper management and C-level professionals.

In this B2B environment everyone tries to target decision makers,...

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