Netflix: Narcos Season 2 Launch - Spanish Lessons

Netflix, a television streaming service, launched unconventional Spanish lessons with the cast of its series Narcos, in order to promote its second season globally.

Advertiser: NetflixBrand: NetflixAgency: Alma DDBCountry: Global

Objectives

At some point in time, you've either had a Netflix account or were "borrowing" the password from a relative. What began as a mail-order movie rental company in 1998 is today the world's premier TV streaming service and content creator and is available in over 190 countries.1

But their supreme position is being challenged, as competitors like HBO GO, Hulu, and Amazon Prime began offering similar services and developing original content.2In fact, in Q2 of 2016, Netflix reported one of its worst quarters...

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