Campaign details
Advertiser: National Down Syndrome SocietyBrand: National Down Syndrome SocietyAgency: Saatchi & Saatchi New YorkCountry: United States
Objectives
In order to help those with Down syndrome earn a fair salary, reach their potential, and live full, independent lives, we needed to achieve three key goals:
- Communications objective: Raise awareness of the outdated law
- Marketing objective: Penetrate the DC market to talk to key stakeholders and inspire citizens nationwide to call their representatives and demand change
- Commercial objective: Generate enough support to get the bill passed
Because of an antiquated...