Motability: Goability

Motability, a provider of adapted mobility vehicles, launched its ongoing initiative GoAbility in the UK to enrich Google Maps and record everyday obstacles to make journeys more accessible.

Campaign Details

Brand: Motability Agency: McCann Bristol Country: United Kingdom

Why is This Work Relevant for Creative Strategy?

Motability provides 640k customers with adapted mobility vehicles: cars, wheelchairs, scooters. To grow, the business needed to make a strategic leap - from provider of vehicles to enabler of 'whole journey' independence – and engage the remaining 1.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands