Melbourne International Film Festival: Emotional Trailer

This case study shows how the Melbourne International Film Festival (MIFF) increased ticket sales in Australia by creating film trailers that depicted emotional expressions of viewers rather than the movies.

Advertiser: Melbourne International Film FestivalAgency: McCann MelbourneCountry: Australia

Objectives

Festival Overview.

The Melbourne International Film Festival (MIFF) is one of the oldest film festivals in the world, showcasing the best in current global...

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