L'Oréal: Makeup Genius
Agency: McCann Paris
Objectives
In 2014, L'Oréal Paris was feeling pressure from mass brands and specialist brands like MAC and MakeUp Forever, which were associated with professional makeup artists and were winning on...
L'Oréal: Makeup Genius
This case study explains how L'Oréal Paris, a cosmetics brand, created the first app that used augmented reality, so women could try on makeup anywhere, anytime, using a smartphone.
