L'Oréal: Makeup Genius

This case study explains how L'Oréal Paris, a cosmetics brand, created the first app that used augmented reality, so women could try on makeup anywhere, anytime, using a smartphone.

L'Oréal: Makeup Genius

Agency: McCann Paris

Objectives

In 2014, L'Oréal Paris was feeling pressure from mass brands and specialist brands like MAC and MakeUp Forever, which were associated with professional makeup artists and were winning on...