L'Oréal: Makeup Genius
Agency: McCann Paris
Objectives
In 2014, L'Oréal Paris was feeling pressure from mass brands and specialist brands like MAC and MakeUp Forever, which were associated with professional makeup artists and were winning on...
Agency: McCann Paris
In 2014, L'Oréal Paris was feeling pressure from mass brands and specialist brands like MAC and MakeUp Forever, which were associated with professional makeup artists and were winning on...