Advertiser: Kyrö Distillery Company
Brand: Kyrö Distillery Company
Agency: Werklig Helsinki
Country: Finland

Objectives

Kyrö Distillery Company is a Finnish distillery specializing in 100% wholegrain rye spirits. The distillery is located in Isokyrö, a small town in western Finland. The idea to establish the company came to the founders while they were sitting in a sauna drinking American rye whisky; they wondered about the lack of whisky distilleries based on rye in Finland—an ingredient considered vital to Finnish society.

The distillery was founded in 2013. The task for the creative work was to design a distillery brand that would stand out from competitors, raise consumer interest, be authentic and memorable—and also have a certain timeless quality as it takes minimum of three years to mature whisky. Kyrö spirits packaging was designed using this new, consistent identity.